Grand Festival of Lights at the Mall of Asia beginning November 29

SM Mall of Asia is organizing the Grand Festival of Lights featuring a parade of floats beginning November 29, every Saturday of December (except the 27th) and on Christmas Day, as part of the SM Mall of Asia’s Christmas Wonderworld theme in celebration of the yuletide season.
It is during this peak season that the mall can easily command about one million weekend customer foot traffic boasting of demographics from all walks of life and additional of one million during the special holidays. The Grand Festival of Lights is a wonderful opportunity to promote your brand and/or product.
What will happen during the Grand Festival of Lights?
Themed floats covered in dazzling lights begin to parade accompanied by performers in full whimsical costumes, singing and dancing in an orchestrated unison. The floats will converge in the Seaside Boulevard by the Choir Christmas Tree, a tree made up of chorale performers singing popular Christmas carols. The night will end with a spectacular pyromusical display in sync with the lights and sounds of our magical fountain.

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