UK Young Fashion Photographer of the Year Competition

Young Fashion Photographer of the Year Competition,
in association with Nikon
Entry form and brief

1. INTRODUCTION

Clothes Show Live is back for 2007 looking to build on last year’s huge success, once again, bringing the largest fashion and beauty event to the NEC in Birmingham between 7th and 12th December 2007.

To reinforce Clothes Show Live’s dedication to fashion and style, and to support young fashion talent, Clothes Show Live once again introduces the Educational Bursary Young Fashion Photographer of the Year Competition in association with Nikon. Entrants are invited to send in photographs and a display of the work will then be mounted at the show.

THE BRIEF: COOL BRITANNIA
“Cool Britannia” was a term coined to sum up the mood in Britain during the late 1990s. The era was closely associated with the fashionable London scene, the Britpop music movement, fashion designers like Alexander McQueen, ‘Brit Art’ led by young British artists such as Damien Hirst and Tracey Emin, plus the rise of lads magazines including Loaded and FHM. It was also closely linked with the early years of the New Labour government of Tony Blair, ‘Cool Britannia ‘being a pun on the title of the patriotic song ‘Rule Britannia’.
During the Britpop movement there was a sudden influx of lively British rock and pop music from bands such as Oasis, Blur, Suede, Supergrass, Pulp, The Verve and The Spice Girls. The popularity of the Austin Powers films and the resurgence of 007 were also considered influencing factors. The movement saw a renewal in British pride, typified by such things as Noel Gallagher’s Union Jack guitar and Geri Halliwell’s iconic skimpy Union Jack dress which promoted the UK to a world audience.
Now Clothes Show Live 2007 and Nikon are giving budding fashion photographers an opportunity to revisit this notorious era and demonstrate what ‘Cool Britannia’ means to you now, in the new Millennium, with the second ever Young Fashion Photographer of the Year competition.
Entrants must use their imagination and photographic skills to capture their vision of ‘Cool Britannia’ today. To enter simply submit one shot that epitomizes ‘Cool Britannia’ in 2007, describing in detail how you came to create the shot and a detailed explanation of your entry.

2. THE PRIZE

The winner will receive the following:

•    £2,000 prize money

•    1 week placement with a top photographer

•    £1000 worth of photographic equipment, courtesy of Nikon

•    A VIP lunch at the show for the winner and 3 friends.

All finalists will receive:
•    The chance to take photos in the ‘press area’ in the Fashion Theatre at Clothes Show Live on Tuesday 11th December 2007.

3. ENTERING THE AWARD
A. SELECTION PROCESS

The selection process is as follows:

•    Completion of application form (please see below)

•    A description of how the brief influenced your design.

•    Any sketches, or pictures that influenced the design will help towards winning.

All applicants must operate within the UK
The panel will then decide on 10 finalists. If you are chosen as a finalist, you must be able to attend the show (Tuesday 11th December).

C. TIMINGS
Entry closing date                        17th October 2007
Final judging at Clothes Show Live                Tuesday 11th December 2007

4. CONDITIONS OF ENTRY

A. Publicity requirements
Award winner will be required to:
•    Conduct a minimum of 5 media interviews relating to Clothes Show Live and/or supply quotes on the award for use within the media
•    Handover the rights for usage of the photograph to Haymarket Exhibitions for promotional purposes

B. MANDATORY
Terms and Conditions
-    This bursary is open to all 16 – 25 year olds based in the UK.
-    Only one application per student.
-    By completing the bursary application, applicants agree to be bound by the rules and by any other requirements set out in the promotional material
-    Entries are posted at the entrant(s) own risk
-    Any photograph entered into this competition, Haymarket Exhibitions will acquire all rights for in the use of promoting this competition, now and in the future and the rights to use the winning photograph in future promotion of the competition and event
-    Apologies but photography cannot be returned to entrants
-    Proof of posting is not proof of delivery
-    Last date for receipt of entries 17th October 2007
-    Winner will be expected to participate in publicity, as detailed above
-    The judges’ decision will be final; no correspondence will be entered into
-    Judges will be appointed by Ketchum and Clothes Show Live
-    To enter the competition, visit www.clothesshowlive.com and either enter online or download the form and send it to Sandra Owen, Clothes Show Live, Haymarket Exhibitions Ltd, 22 Bute Gardens, London W6 7HN
-    Promoter: Clothes Show Live

Clothes Show Live Entry Form

Application Form

Name:

Date of Birth:

Address:

School/College:                         Course:

Contact telephone numbers day/eve:

Email address:

1. Describe in detail how you came to create the photograph? ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..
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2. Explain your thinking behind the photograph. How has the theme inspired your creation?
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Please continue on additional paper if required.

Please send the above with your optional sketch(s) to: Sandra Owen, Clothes Show Live, Haymarket Exhibitions Ltd, 22 Bute Gardens, London W6 7HN.  Closing date is 17th October 2007