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The Search Engine Marketing Conference (SEMCON) Philippines 2007 is the leading edge event for sharing real world information about the growing search industry, with key topics in search engine marketing, search engine optimization, pay-per-click, conversion optimization, web analytics, viral & word-of-mouth marketing and social media & community-driven marketing.

This Conference will unlock the nuts and bolts of search marketing as a key to customer acquisition, conversion, and retention through proper site optimization, with a special emphasis on web analytics to bring a new level of rigor and certainty to your entire search engine marketing strategy. The Conference is designed to roll out tips and techniques to increase web site traffic, link popularity, visibility, and site conversion opportunities. Other Internet marketing channels like affiliate marketing and email marketing will also be discussed.

This Conference is must for interactive & digital marketers, brand marketers, webmasters, bloggers, and those involved in Internet marketing and electronic commerce in today’s seamless Web 2.0 world. Topics are scaled from novice (light content) to advanced experience levels (heavy content).

Leading interactive marketing companies, technology providers, software vendors, Internet & web services providers, IT and management consulting companies, mobile & wireless, telecom companies, training institutes, software development companies, e-banking and financial institutions, content providers, and government agencies will showcase and demonstrate the latest Internet/wireless & mobile/e-commerce/e-business solutions, technologies, and innovations at the exhibit floor.

Keynote Speaker: Aaron Wall

Topics to be discussed:

Search Engine Optimization (SEO): the Good, the Bad and the Ugly
SEO for Megasites
Tried and Tested Keyword Research Tactics
Effective Web Copywriting
Link Building Tactics, Tool & Techniques
Advanced Link Building Strategies
Uncovering Innovative Competitor Link Strategies
The Best of Pay-Per-Click (PPC)
Pitfalls of Pay-Per-Click (PPC)
Mission Redesign: When, What and How?
Innovative Landing Page Optimization
The Perfect Checkout
Super Site Clinic - Give Your Site an Instant Makeover
Web Analytics Best Practices
Analyzing Google Analytics
Building Email Campaigns that Drive Open, Click Through and Conversion Rates
Using Affiliates to Grow Your Online Business
Tracking Buzz: How to Manage Your Online Reputation
Utilizing User-Generated Data to Drive Conversions

Conference Registration Fees

* P8,500.00 for two (2) days, inclusive of meals and conference kit
* P7,000.00 for two (2) days, for academe and government
* US$220.00 for two (2) days, for foreign delegate

For tickets/sponsorship inquiries, please call:
Sandy Flores and Angie Tuzon
Tel: +632-896-0639, 899-6893, 896-0637
Fax: +632-896-0637, 890-2101
Email: fiera@info.com.ph

More details online visit

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