Canon Philippines Targets 25% annual sales growth in next 3 years
Story by By BERNIE CAHILES–MAGKILAT
Canon Marketing (Philippines) Inc., a subsidiary of the world’s leading total digital imaging solutions company, is setting a P5 billion sales target in the next three years or an average annual growth of 25 percent until 2010 as the company aggressively pushes all its products to become market leaders.
The Canon strategies in the next three years include the expansion of its sales and service channel, launching of new products, and to put all their products in the number one market position.
Canon is going to put up five new service centers this year in strategic areas to make their service more efficient and accessible as well as improve its service capability. Last year, the company set up one-service center.
“In all of these products, we aim to be number one,” says Ramon Arteficio President of Canon Philippines.
At present, Canon is number one in camera, number one in copier, number three in printer and video camera. The camera division accounts for as much as 20 percent of the entire Canon sales worldwide.
From only P150 million in total sales ten years ago, the company’s sales went up to P480 million in 1998 and breached the billion mark in 2001 with P1.1 billion in 2001. Last year, the company’s sales hit P2.3 billion.
Canon achieved another milestone by hitting its P2 billion sales level in 2005. Arteficio was also appointed as the first Filipino to head Canon Philippines.
For the past ten years, Canon Philippines grew by an average of 23 percent annually.
On its tenth anniversary, Canon has lined-up year-long activities with the launch of a corporate image branding campaign dubbed as the “Canon Image Nation”.
Canon Image Nation reflects both Canon’s capability and reputation of being a total imaging company and more importantly, Canon’s relationship with the image-loving Filipino.
As the undisputed leader in digital still cameras, Canon also offers a full suite of digital imaging solutions such as photo and document printers, digital video cameras, professional digital single lens reflex and business imaging solutions like copiers, scanners and fax machines.
“We realized that these past 10 years, Canon users have definitely captured and stored millions or even billions of images, enough to create a Canon Image Nation,” Arteficio said.
In order to communicate Canon’s superior technologies and products, Arteficio said the company will be embarking on a multimedia, multi point of contact campaign that will engage, entertain, educate and excite its consumers.(BCM)
Wait there’s more! Take a peek and see the Beauty of the Philippines!
Popularity: 1% [?]
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Leave a Reply